SPECIAL LINK FOR THE "KAMERAFLAGE EFFECT" AS SEEN AT GADGETOFF 2009 kameraflage embeds secret messages in indoor light boards. These secret messages are invisible to the human eye, but revealed through a camera phone. Consumers could discover secret web addresses, hidden coupons that can be redeemed and shared and clues to solve a mystery. Capture the attention of the camera phone generation. Connor Dickie. Jeff Shell.